We explain every browser storage key and advertising parameter used across our Charlotte studio website.
This technical statement outlines the precise cookies, local keys, and Consent Mode v2 signals functioning on vellune.click. We itemize active ad network parameters and describe how your consent preferences are captured and respected.
Effective date and binding operating scope for our cookie notice
This Cookie Policy took effect on October 18, 2026. It applies to all electronic browsing sessions, consultation inquiries, and chat interactions initiated at vellune.click.
Vellune operates as an inquiry-only cosmetic and skincare boutique studio at 130 North Tryon Street in Charlotte, North Carolina. Because our business does not feature shopping carts, user accounts, or financial transactions, our cookie footprint is intentionally limited to essential interface storage, studio communication tokens, and ad performance parameters.
The functional cookie and storage categories active on our site
We classify our electronic identifiers into three operational categories so you understand their distinct functions:
- Strictly Necessary Storage: These browser keys are required to provide core technical features requested by the visitor. They include security tokens, anti-spam validation checks for nesi220.php, and the local browser record that remembers whether you have accepted or declined optional tracking. These keys do not collect personal behavioral profiles and cannot be turned off.
- Analytics Storage: When permitted, analytics keys record aggregated technical metrics such as page render times, browser resolution classifications, and link click frequency. This information helps Irina Petrova and our engineering team optimize reading measures and clarify service descriptions.
- Advertising & Marketing Storage: Used to attribute paid advertising campaigns from search engines and social platforms. These markers correlate incoming visits with campaign clicks (such as Google Ads, Microsoft Advertising, and Meta Ads) to calculate marketing return without creating external surveillance profiles.
Comprehensive inventory of active browser cookies and storage keys
The following table itemizes every key, cookie, and local storage token that our front-end runtime and server scripts may place on your computing device:
| Identifier Name | Origin / Provider | Functional Purpose | Exact Duration | Classification |
|---|---|---|---|---|
site_consent_v2 |
Vellune (First-party) | Stores your affirmative choice regarding optional analytics and ad cookies so the consent banner is not shown on every page. | 12 months | Strictly Necessary |
vellune_chat_token |
Vellune (First-party) | Maintains your live inquiry session ID with morib98.php across page navigation so our team can answer multi-stage questions. | Session / 12 months | Strictly Necessary |
_ga |
Google LLC (Third-party) | Distinguishes unique visitors for aggregated site visit metrics when analytics consent is granted. | 24 months | Analytics |
_ga_* |
Google LLC (Third-party) | Maintains technical session state for analytics reporting during an active browsing visit. | 24 months | Analytics |
_gcl_au |
google ads (Third-party) | Measures ad conversion efficiency for visitors arriving through Google Ads campaigns when storage is permitted. | 90 days | Advertising |
_uetsid |
microsoft advertising (Third-party) | Tracks visitor engagement and click attribution originating from Bing ad clicks. | 24 hours | Advertising |
_uetvid |
microsoft advertising (Third-party) | Maintains persistent visitor engagement verification for Microsoft Advertising campaigns. | 13 months | Advertising |
_fbp |
Meta Platforms (Third-party) | Stores browser visit identifiers to attribute conversions from Meta Ads campaigns when consented. | 90 days | Advertising |
All cookies categorized above as Analytics or Advertising remain completely disabled and dormant until you choose to click "Accept All" on our consent interface.
Commercial advertising networks and URL click identifier handling
Vellune actively funds and runs promotional ad campaigns across digital networks. We never suggest or imply that any platform has endorsed our Charlotte boutique. Our website receives paid visitor clicks today from google ads, microsoft advertising, and Meta Ads.
When a prospective client interacts with our studio ads, the ad network appends a specific query parameter to our landing page link:
- gclid: The Google Click Identifier applied by google ads to link search intent with subsequent consultation inquiry submissions.
- msclkid: The Microsoft Click Identifier attached by microsoft advertising to verify visits originating on Bing and Microsoft partner networks.
- fbclid: The Facebook Click Identifier assigned by Meta Ads to measure the performance of visual Instagram and Facebook placements.
These inbound identifiers are handled strictly in accordance with our Consent Mode v2 implementation: if marketing storage is not approved, no tracking cookies are written to your local device based on these parameters.
Consent Mode v2 implementation and explicit signal controls
We deploy Consent Mode v2 directly within our client-side codebase to guarantee that external advertising tags respect visitor choices before executing any storage actions. By default, upon landing on any page of vellune.click, four mandatory consent signals are set to denied:
ad_storage: Held strictly denied until consent is given.ad_user_data: Held strictly denied until consent is given.ad_personalization: Held strictly denied until consent is given.analytics_storage: Held strictly denied until consent is given.
When a visitor clicks "Reject Optional", all four signals remain denied. In this restricted state, ad tags may only transmit stateless, non-cookie pings for modeling without reading or writing device storage. If you select "Accept All", the runtime executes an update command switching ad_storage, ad_user_data, ad_personalization, and analytics_storage to granted. If you subsequently reopen tracking settings and decline, the engine immediately sets all four parameters back to denied.
How tracking consent is recorded, revised, or permanently withdrawn
When you first arrive at vellune.click, a compact banner appears at the bottom edge of your screen offering two balanced options: "Accept All" and "Reject Optional". No cookies beyond strictly necessary storage are placed prior to your affirmative interaction.
You can change your mind or withdraw consent at any time during your visit. To do so, simply scroll to the footer of any page on this site and click the button labeled "Manage Tracking Preferences" (or use the button below). This immediately reopens the control dialog, allowing you to switch your status to denied with immediate effect.
Operational consequences of declining optional storage keys
Declining optional tracking cookies has zero negative impact on your browsing experience or your ability to interact with our Charlotte studio:
- What Still Works Perfectly: You have full, unrestricted access to our complete service directory, pricing ledger, cosmetic ingredient lists, operator provenance credentials, and studio location details. You can submit inquiry booking forms via nesi220.php and receive immediate quotes. You can also utilize our real-time studio chat widget.
- What Stops: Third-party ad networks receive no cookie-based behavioral tracking data. Marketing conversions cannot be attributed to your specific device, and cross-site retargeting advertising is prevented.
We treat every visitor equally regardless of their consent decision, adhering strictly to non-discrimination standards.
Direct documentation links for participating advertising platforms
For independent verification of how our advertising and analytics partners process telemetry and enforce Consent Mode directives, please consult their published documentation directly:
- Microsoft Advertising: Review Microsoft's complete privacy architecture and enterprise tracking standards at privacy.microsoft.com.
- Google Ads & Google Analytics: Examine Google's platform policies and data safeguards at policies.google.com.
- Meta Ads (Facebook & Instagram): Inspect Meta's commercial privacy guidelines at facebook.com/privacy/policy.
Inquiries and technical points of contact regarding studio cookies
If you have specific technical questions regarding any cookie key, our Consent Mode v2 script, or our compliance posture, please contact our administrative desk directly:
Operator: Vellune (Trading at vellune.click)
Physical Studio: 130 North Tryon Street, Charlotte, North Carolina 28202, Charlotte, North Carolina, United States
Inquiry Telephone: +1 (464) 565-7461
Electronic Correspondence: office@vellune.click
Product & Technical Lead: Irina Petrova, Product Manager (Active since 2021)